I guess I fail to see the strategy behind McCain's negative celebrity ads. It's not only the ads, though, it's the primary answer for anything the McCain Camp has for a challenge to an Obama presidency. I don't know how many times I've heard McCain surrogates and spokespeople call Obama the biggest celebrity in the world. It's definitely their intended rhetoric.
What I'm not understanding is why would you want to run ads calling Obama a celebrity with hundreds of thousands of people calling for him. To me it's the opposite of what you would want to do.
A celebrity in itself isn't really a bad thing as we all know. By all means Reagan was a celebrity through and through. He was a movie star, a charismatic speaker, a symbol of American grace and strength, he brought out huge cheering crowds when he gave speeches; he was a celebrity no doubt. So there is such a thing in the GOP World as a good celebrity. For Obama they want to make him a bad celebrity, the kind that is in and out of rehabs (Brittney), or the kind that is famous for no reason whatsoever (Paris). It's emptiness mixed with huge personal problems that makes Obama a celebrity, at least that's what the Republicans want everyone to believe. I see this as a huge gamble but I also see it as a very successful way to take the campaign away from issues, which is probably what the GOP wants more than any celebrity talk.
